155. How to Improve Your Sales Process w/ Pouyan Salehi

Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You’ll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam’s Corner [32:50] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.