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155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

An episode of the Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. podcast, hosted by Databox, titled "155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)" was published on January 17, 2024 and runs 50 minutes.

January 17, 2024 ·50m · Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

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Summary

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.LinksFollow MasonBook a call with Scrappy ABM

Episode Description

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 


In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.


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