Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
BookmarkDatabox
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. is a business podcast hosted by Databox. It has 208 episodes, with the latest published March 2026.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
business ·en ·208 episodes
181: Why Most GTM Teams Fail to Scale (w/ Mark Kilens, Easy Llama)
180: AI won’t fix your SaaS company Why product-market fit determines whether you scale or stall (w/ Adam Robinson, Retention.com)
179: From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine
178: Activation Is Broken: Why Most SaaS Teams Get It Wrong (and How to Fix It)
177: From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
176: Why Headcount≠Growth: The 3-Lever Sales Planning Formula Every CRO Needs (w/ Dougie Loan, SourceWhale)
175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)
174: Agility Is the New Growth Strategy (w/ Kathleen Booth)
173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)
172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa)
171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)
169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)
168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)
165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)
162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)
BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
147: Finding Your Best Customers (w/ Mary Keough)
146: Collaborative Growth (w/ Pete Caputa, Databox)
Loading reviews...
Loading similar podcasts...