155: How To Scale Your Start Up, Sustainably with Lizzy Horvitz & Kevin Bees Profit Maximisation Expert

Lizzie Horvitz has been passionate about sustainability since the age of 16 when she lived off the grid. It was there that, depending only on wind energy and rainwater, she saw the solution of climate change before fully understanding the problem. Before Finch, Lizzie worked in supply chain and sustainability at Unilever and then became Chief Operating Officer at Muuse, a startup that aims to mitigate single-use plastics in the to-go industry. 
She an MBA and Master of Environmental Management from Yale University.   In this episode, Lizzy Horvitz shares :  Her drive, into climate change solutions and choosing Sustainability goals as a career. Details about ChooseFinch.com - a platform that decodes products' environmental footprints and helps consumers make better purchasing decisions based on sustainability score. The trend of "Green-washing" by consumer product companies Chemical-free as a term being inaccurate. How she is successfully growing her business by using SEOs, TV Shows (eg Today Show) The Finch score – how you can discover the sustainability rating of the brands you purchase. Her Life-Changing Questions If you don't have the time to do it right the first time, when are you going to have the time to do it over? Did I do my best work today? How can I make tomorrow better? "Tomorrow is going to be harder if I didn't do my best work today" Lizzy's secrets to a successful impact in entrepreneurship since transitioning from working in the private sector - "Don't let anyone else tell you what you're capable of" And much more. Resources mentioned in the show ChooseFinch.com or email Lizzy at [email protected] Reid Hoffman Podcast - Masters of Scale The Alchemist - Paolo Cohelo   If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au