#155 - Letting go of sunk cost bias at a startup | Mike DiDonato, Tom Griffin, & Ben Grynol

It’s never too late to say no, and it’s never too late to change your mind. Especially at a startup. At Levels, we try to nix sunk cost bias if it makes sense to do so. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Mike DiDonato, Tom Griffin, & Ben Grynol discuss: (01:11) – Don’t be afraid to ignore sunk costs (05:34) – Write down your decisions (07:08) – Let go of your ego (09:48) – Don’t make concessions (11:37) – Don’t burn your bridges (14:16) – Maintain clear communication (15:08) – Stay away from shiny object opportunities (17:18) – Question decisions (22:08) – Don’t be too rigid Transcripts & Show Notes 🔗 Helpful links: Watch the conversation: https://youtu.be/Z7G_sUEGQfo Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1 Connect with Mike on Twitter: https://twitter.com/mike__didonato