155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment

In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment. In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana. What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:  Media page on the website   CEO statement What was included in the statement and what was missing? Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...