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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk episode artwork

EPISODE · Sep 16, 2024 · 31 MIN

#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Jodi Norris / Philippe Ruttens

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn:A bare bones MarTech stack every marketer needsHow MarTech stacks change as you scaleHow to decide whether certain tools are worth itHow many tools you need at any one point For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

What this episode covers

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needsHow MarTech stacks change as you scaleHow to decide whether certain tools are worth itHow many tools you need at any one point For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have...

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

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Frequently Asked Questions

How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 31 minutes long.

When was this FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode published?

This episode was published on September 16, 2024.

What is this episode about?

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn:A bare bones MarTech stack...

Can I download this FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode?

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