155: The Power of Curiosity In Tourism

What this episode covers

Every time you receive a new sales enquiry, they have one thing in common… curiosity. Each potential customer is curious and wants to find out more about your business which gives you the opportunity to turn that enquiry to a sale. When it comes to marketing, most businesses try to answer as many questions as possible through product content, FAQ’s, lists etc etc. All this is doing is reducing the chances of the potential customer to get in touch, which reduces your chance of making a sale. Don’t bombard them with information, but ignite their curiosity and inspire them to make contact.