1555: AI-Powered User Acquisition and Growth Strategy with Gilad Bechar

What this episode covers

From helping scale global leaders like Google, Uber, TikTok, and Samsung to guiding high‑growth startups through user acquisition plateaus, Gilad Bechar is the strategist brands call when “growth problems” turn out to be strategy problems. As founder and CEO of Moburst, he breaks down how to stop spray‑and‑pray marketing, run truly data‑driven campaigns, and build acquisition engines that match real KPIs, budgets, and market dynamics. You’ll hear how AI, new discovery platforms like ChatGPT, Gemini, Perplexity, and Claude, and evolving user behavior are changing SEO, app growth, and performance marketing and how to adapt before your competitors do. https://youtu.be/aNzSorwOcJM Gilad shares how Moburst audits a business, reverse engineers growth goals, and dissects competitor strategies, channels, creatives, calls to action, and languages to uncover what’s actually working in your niche. He explains when you should rebuild your website or app, when to lean into user‑generated content and TikTok communities, and how to safely leverage AI and automation without destroying trust or firing teams too fast. If you’re a founder, CMO, or growth leader, this episode will help you spot hidden opportunities, avoid costly mistakes, and design a marketing strategy that scales predictably. Quotes:“Most companies don’t have a growth problem they have a strategy problem.” “Marketing works best when it’s brutally data‑driven and wildly creative at the same time.” “If you’re still using yesterday’s playbook, don’t be surprised when your growth stalls tomorrow.” Resources: moburts Gilad Bechar on Linkedln

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