1559: Fractional CFO for Seven and Eight Figure Businesses with Rob te Braake

What this episode covers

I used to run my business feeling like I was flying blind with the numbers. In this episode, I sit down with Rob from Finance Insight Matters, a fractional CFO who helps seven and eight-figure online businesses turn messy financials into real growth. We talk about the finance hierarchy of needs, simplifying accounting, and using AI the right way to make smarter decisions. https://youtu.be/Y8miM3fCj84 Rob shares his journey from elite banking to building clean tech ventures in China and the lessons he learned about keeping things simple, focusing on profit, and knowing when to double down or move on. He also gives practical advice on cleaning up your books, preparing your business for growth or exit, and why transparency with your CFO or accountant matters. If you want to finally get control of your finances and scale with confidence, this episode is for you. Quotes: “Accounting is too important to leave to accountants alone your business decisions depend on a clean, reliable source of truth.” “Focus on what you can control. Simplify your finances, your systems, and your strategy and the possibilities for growth multiply.” “In business, go all in or get out. Double down on what works, or redirect your time to what will actually succeed. Resources: Fractional CFO | FP&A | Accounting for 7 & 8-Figure Online Businesses Rob te Braake on Linkedln

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