156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets episode artwork

EPISODE · Apr 22, 2025 · 36 MIN

156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets

from Nikonomics - The Economics of Small Business · host Nikolas Hulewsky

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I interview Abbi Perets (https://x.com/abbiperets in this insightful episode. We dive into Abbi's fascinating journey from the early days of freelance writing before Google, navigating the tech boom in Silicon Valley, and her experiences with the evolution of content. We also explore her current perspective on how AI is reshaping the writing landscape and how she leverages tools like Claude in her daily work helping experts uncover their hidden value. Hear her practical tips and unique insights on building a successful writing career and adapting to technological changes.Questions This Episode Answers:How did you figure out how to get paid as a freelance writer in the late 90s?What seemingly simple business practice significantly set you apart in the freelance world?How did you decide what to write about when you were first starting your freelance career?What was your initial reaction to AI being seen as a replacement for writers?How do you set up project instructions in Claude to make it a valuable assistant?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction and Background00:53 Freelance Writing Journey05:38 Balancing Family and Career08:40 Impact of AI on Writing14:00 Exploring AI Tools20:40 Using Claude for Writing21:43 Integrating Personal and Professional Life with AI21:33 Choosing Claude Over ChatGPT for Content Creation22:43 Setting Up Projects in Claude23:19 Detailed Project Instructions and Guidelines24:50 Writing Style and Preferences27:20 Using AI for Decision Making and Feedback33:00 Leveraging AI for Personal and Professional Organization35:26 Project Knowledge and Capacity in Claude36:10 Conclusion and Contact Information

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156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets

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