#156 - Andrew Sykes | The Power of Habits & Building Trust

Andrew Sykes leads the Habits at Work team and is a Lecturer of Entrepreneurship at Northwestern University’s Kellogg School of Management. He is also part of the Kellogg Sales Institute Executive Education Team, where he teaches the award-winning course "Entrepreneurial Selling," ranked by Inc. Magazine as one of the "Top Ten" courses in the United States. With a 30-year career as a salesperson, entrepreneur, speaker, and behavior change expert, Andrew began by building one of South Africa’s largest healthcare consulting companies. He co-authored "The 11th Habit," a book that distills the work of the Behavioral Research and Applied Technology Laboratory (BRATLAB). This research aims to understand which habits are crucial for sustained high performance, competitive differentiation, trust building, and organizational growth, and focuses on helping people practice these habits.