#156 Gordon Crovitz: Will AI SPREAD Misinformation & Fake News?

This episode is sponsored by Celonis, the global leader in process mining. AI has landed and enterprises are adapting. To give customers' slick experiences and teams the technology to deliver. The road is long, but you're closer than you think. Your business processes run through systems. Creating data at every step. Celonis reconstructs this data to generate Process Intelligence. A common business language. So AI knows how your business flows. Across every department, every system and every process. With AI solutions powered by Celonis enterprises get faster, more accurate insights. A new level of automation potential. And a step change in productivity, performance and customer satisfaction Process Intelligence is the missing piece in the AI Enabled tech stack. Go to https://celonis.com/eyeonai to find out more.   On episode #156 of Eye on AI, Craig Smith sits down with Gordon Crovitz, co-founder of NewsGuard and former publisher of the Wall Street Journal, to unravel the complexities of AI-generated misinformation. In this episode, Crovitz delves into the challenges posed by AI in the spread of fake news, emphasizing the growing issue of AI-enhanced misinformation websites. He discusses the significant role of NewsGuard in countering this trend through human-analyzed databases and the importance of 'trust data' to improve the reliability of AI models. The conversation also touches upon the responsibility of social media platforms and search engines in this battle against digital deception.  Tune in for an enlightening discussion that navigates the intersection of AI, journalism, and truth in today's digital landscape.   Stay updated: Craig Smith's Twitter: https://twitter.com/craigss Eye on A.I. Twitter: https://twitter.com/EyeOn_AI   (00:00) Preview (00:19) Celonis (01:26) Introducing Gordon Crovitz (02:24) What is NewsGuard's Mission? (05:58) Challenges in Detecting AI-Generated Content (08:36) The Impact of AI-Generated Misinformation (14:19) Future of AI Agents and Their Role in Content Generation (17:35) Use Purpose of NewsGuard's Databases (22:34) How Do You Tackle Misinformation Effectively? (29:38) Government and Regulatory Responses to Misinformation (32:36) What Role Does Social Media Play in Misinformation? (39:22) Impact of AI on News  (42:32) The Role of Search Companies in Combating Misinformation (44:13) Regulatory Measures to Stop Misinformation