#156 - How to bring a dead email list back to life

In episode #156 of the Doing It Online podcast we share our *chefs kiss* strategy for bringing a dead email list back to life. If you're struggling with low email open rates or if you've been neglecting your list, then this is the episode for you. Kate shares a really simple and actionable process that you can complete in just a couple of hours to re-engage your list, increase your open rates, and give your list a kickstart.   Here's what you'll learn in the episode:   The importance of list hygiene and how to clean up your list How to create a segment of your most engaged contacts The importance of A/B split testing your subject lines The CPR email campaign: how to create three simple, text-based emails that will help to re-engage your list and increase open rates Tools and resources mentioned in the episode include:   ActiveCampaign ConvertKit MailChimp ChatGPT So, if you want to learn how to revive your dead email list and get more engagement from your subscribers, then listen to episode #156 of the Doing It Online podcast now!