156: How to Sell Without Ego w/ Michael Hanson

Overview:Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.What You’ll Learn Key principles to empower SDRs for successTips and tactics for using video in outbound How long should sequences be? How many channels? Should sales development fall under sales or marketing? The sales pro's internal battle to sell without ego How to change your mindset on rejection Show Agenda and TimestampsKey principles to empower SDRs for success [4:55]Tips and tactics for using video in outbound [7:14]How long should sequences be? How many channels? [8:49]Should sales development fall under sales or marketing? [14:25]The sales pro's internal battle to sell without ego [15:24]How to change your mindset on rejection [19:33]Sam’s Corner [25:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.