156: How to Write Great Blog Post Titles

11 Techniques for Writing Great Blog Post Titles Today, I’m going to talk about crafting the titles for your blog posts. This is such an important topic, and I can’t believe I haven’t done a podcast about it in the last 155 episodes. This is a topic I get asked about quite a bit. Get your title right and it will completely change the destiny of your blog post. This may sound a little bit grand and overstated, but it is true. People make a decision on whether they will read and take action on your post purely based on the title. It’s crucial that you spend time on your title and get it right. Note: this podcast can be listened to on iTunes here (look for episode PB156). Further Resources on Tips for Writing Great Blog Post Titles How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist 10 Sure-Fire Headline Formulas That Work 5 Easy Tricks to Help You Write Catchy Headlines Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there, it’s Darren from ProBlogger. Welcome to episode 156 of the ProBlogger podcast where today I want to talk about crafting the titles for your blog post. This is such an important topic and I can’t believe I haven’t done a podcast on it in 156 episodes so today is the day because I do get asked about it quite a bit. Get your title of a blog post right and it can completely change the destiny of that blog post. That might sound a little bit grand and overstated but it is completely true. People make a decision whether they will read your post, whether they will take action ultimately on your post many times purely based upon that title. People make decisions about whether they will share your post very often without even reading the post, simply by the title. It’s crucial that you spend some time on it and you get it right. Those few words at the beginning of your blog post that are a little bit bigger than the rest of your post, that are in bold, that are in heading tags at the top, that title of your blog post can be the difference between your post being read and spread like a virus through the internet like a wildfire or it languishing in your archives never to be read, ever. The difference is stock. A good title can really change the destiny of your post, as I said in my introduction. Your blog post title matters for a few reasons. It is going to be in search engine results. Apart from a small description underneath it, there’s very little for someone to go on as to whether they’ll click your link or the link below or above it. Your title will appear in RSS feeds. Again, depending on how much information you have in your RSS feed, they may only see the title and perhaps the opening lines of your post. It’s important to make a decision as to whether they will click through and read the full post based upon that title on that opening. Very often when other bloggers link to you in social media or on their own blogs, they simply copy and paste your title and then add the link. Again, people on social media reading other posts will make a decision as to whether they will click that link based upon the title. Of course, even on your blog, your title is really important as well. If someone clicks a certain category depending on how you have your blog designed, they very often will only see maybe featured image and the title of your post. They will click around on your site based upon the title. In each of these occasions, the title can be one of a couple of things that people will see and make a decision upon. It’s probably the most important factor in terms of getting people to read a post. If you write a boring or a complicated or a confusing title, or one that is so intriguing but doesn’t actually have any compelling reason to click on it,