#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.Kait, Brad, and Dave cover:Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.Timestamps(00:00) - - Intro (05:10) - - Why LinkedIn is a Goldmine for B2B (09:48) - - Getting Familiar with Your Audience (12:03) - - Challenges of Getting Started (13:54) - - Most Common Mistakes Made with LinkedIn (19:26) - - Founder's Content Creation: Behind the Scenes (21:47) - - Content Scheduling on LinkedIn (25:12) - - How Founders Should Manage LinkedIn Engagement (28:56) - - Metrics Behind the Founder Brand on LinkedIn (31:26) - - Inside Look at the Real Business Impacts (35:12) - - Why You Should Overcome Your Reluctance to LinkedIn (38:23) - - Maximize Content Impact with an Evergreen Strategy Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more