156. [PERFUMER ANTOINE LIE - PT. 1] Market Testing Killed The Perfume Star

Legendary perfumer Antoine Lie is in the Perfume Room this week! Having created blockbusters that range in style from Armani Code to Secretions Magnifiques, Antoine has done it all. Though he spent the first few decades of his career working in the corporate fragrance world, today, Antoine is independent (though he prefers the term 'free-spirited') and runs his own company, Antoine Lie Olfactive Experience.  You are in for a treat because this is a special TWO-PART episode!! In part 1 [this ep], Antoine shares the perfumes that made him want to become a perfumer, how he became one, the downfall of 90s fragrances, his thoughts on the current state of niche fragrance, and what ultimately drove him to pursue a different route.  FRAGS MENTIONED: Caron Pour Un Homme, Givenchy Gentleman, Chanel No. 19, YSL Opium, Revillon Turbulences, Dior Poison, Geoffrey Beene Grey Flannel, Azzaro Pour Homme, Guy Laroche Drakkar Noir, Dior Fahrenheit, Mugler Angel, ERIS Ma Bete, YSL Kouros, ERIS Scorpio Rising FOLLOW: @antoinelieolfactiveexperience WEBSITE: www.al-oe.fr/