156 | Post-Purchase Upselling With Ruth Even Haim

  Trying to increase a customer's average spend or basket size can be tricky. With a lot of focus across e-commerce on the pre-purchase experience, brands can easily fall into the trap of frustrating, and even losing their prospective customers with annoying pop-ups and offers that potentially cheapen their brand. In episode 156 of The Resilient Retail Game Plan, I speak to Ruth Even Haim, the COO & co-founder of ‘ReConvert’, the number-one upselling app on Shopify, about how focusing on the post-purchase experience has enabled her business to help merchants generate millions of extra revenue in sales. In this podcast we discuss the best practices for upselling, covering such areas as discounts and exclusivity. We talk about the shipping and profitability benefits of a successful upselling strategy, and we also discuss the importance of tailoring your post-purchase offering to your audience and not overwhelming your customers. Check out the ‘Reconvert’ app here: https://www.reconvert.io/ Connect with the brand at: https://www.instagram.com/reconvert.io/ Struggling with low-profit margins? Fix it today with Reconvert’s FREE Conversion Rate optimisation guide:: https://www.reconvert.io/shopify-conversion-rate Mentioned in this episode:Faire 50% off - use code 'Resilient50'