156 - The Big Pivot: Rebranding Your Photography Career for New Opportunities

Thinking about pivoting your photography business? Rebranding can feel risky, but it may be the key to unlocking new opportunities. In this episode of The Nerdy Photographer Podcast, I sit down with photographer Justin Haugen, who successfully transitioned from being a wedding photographer to building a thriving commercial photography brand. We discuss: Knowing when to pivot – signs your current niche isn't serving your long-term goals. Rebranding strategies – reshaping your portfolio, website, and marketing to reach new clients. Leveraging past experience – how skills from one genre can build credibility in another. Communicating the shift – managing how clients and peers view your rebrand. Opportunities ahead – the doors that open when you align your work with your vision. If you've ever wondered how to move beyond your current niche—or feared losing momentum by making a change—this episode will give you a roadmap for rebranding your photography business with confidence. Tune in now to hear Justin Haugen's story and practical advice for photographers ready to reinvent their careers. Episode Promos This episode contains promos for: BackBlaze Cloud Data Backup Services - https://www.backblaze.com/cloud-backup/personal#afc32p Style Cloud Website Templates - https://stylecloud.co/ref/380/ Siteground Website Hosting - https://nerdyphotographer.com/recommends/pic-time/ Narrative AI Culling, Editing, and Publishing - https://narrative.so/select?affiliate=casey2746 Support The Nerdy Photographer Want to help The Nerdy Photographer Podcast? Here are a few simple (and mostly free) ways you can do that: Subscribe if you enjoyed the episode! Tell other photographers about the podcast Sign up for the newsletter - https://nerdyphotographer.com/newsletter Subscribe to our YouTube Channel - https://www.youtube.com/@CaseyFatchett Buy a print from the print shop - https://art.caseyfphoto.com Follow on Instagram - https://instagram.com/thenerdyphoto Follow on Threads - https://threads.net/@thenerdyphoto Follow on BlueSky - https://bsky.app/profile/thenerdyphoto.bsky.social Follow in Tiktok - https://tiktok.com/@thenerdyphoto Get some Nerdy Photographer merchandise - https://nerdyphoto.dashery.com If you're feeling extra generous, check out our support page - https://nerdyphotographer.com/support-nerdy-photographer/ About My Guest Justin is a Photographer hailing from Tucson, Arizona by way of Seoul, Korea. Having first picked up a camera in 2004, Justin has experienced several photography careers, but now finds himself in corporate and commercial spaces as he raises his young children with his wife. Justin is a Tamron USA ambassador and sometimes educator. You can see more of Justin's work at his website - https://JustinHaugen.com - or on Instagram https://instagram.com/photowarlock About The Podcast The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his corporate, event, and portraiture work at https://caseyfatchettphotography.com    If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact