#157 After Dark - Shot Show 2025: Chris Long @ Walther Arms

Welcome back to the Iron Sights After Dark Podcast!Fresh off SHOT Show 2025, I had the chance to talk to Chris Long, the Content Manager at Walther Arms. During the show, Walther was unveiling their new PDP F-Series Pistol, and I got my hands on it to see what it’s all about. I also sat down with Chris for an inside look at his role, Walther’s approach to customer feedback, and what sets them apart in an industry where not every brand gets it right.This episode takes a different angle as we dive into the marketing side of the firearms world.With the recent industry buzz surrounding a certain pistol, Chris and I discuss how Walther handles customer feedback and their commitment to improving their products based on real user input.We also get into Chris’s background as a competitive shooter, content creator, and firearms enthusiast, along with the opportunities that have come his wayEnjoy the show!-Timestamps:04:35 Chris Long’s Background08:18 Cultural Competence in Marketing13:29 Walther PDP F-Series & Product Evolution18:44 Consumer Feedback & Development25:44 Balancing Civilian & Military Markets31:10 Innovation & Market Strategy36:57 Marketing & Storytelling at Walther44:21 Advice for Content Creators-Red Dot Fitness Training Programs:rdfprograms.comOnline Membership (Full Access To All Programs & Virtual Coaching):https://www.reddotfitness.net/online-membershipVirtual Coaching:https://www.reddotfitness.net/virtual-coachingSelf-Guided Programs:https://www.reddotfitness.net/Self-Guided-Programs1Connect With Us:Website - https://ironsightspodcast.com/Instagram - https://www.instagram.com/ironsightspodcast/Facebook - https://www.facebook.com/