EPISODE · Oct 30, 2025 · 20 MIN
157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies with Loreta Today's Loreta Tarozaite
from Product Led Growth Leaders · host Thomas Watkins
Your host, Thomas Watkins, talks with the Fractional B2B Chief of Staff and CMO at Loreta Today, Loreta Tarozaite. Loreta discusses the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. She shares practical strategies for AI adoption, content marketing, and organizational growth, highlighting the importance of human creativity and thoughtful change management.Learn more about Loreta's work HERE.Connect with Loreta on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
What this episode covers
Your host, Thomas Watkins, talks with the Fractional B2B Chief of Staff and CMO at Loreta Today, Loreta Tarozaite. Loreta discusses the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. She shares practical strategies for AI adoption, content marketing, and organizational growth, highlighting the importance of human creativity and thoughtful change management. Learn more about Lo...
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157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies with Loreta Today's Loreta Tarozaite
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