#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps(00:00) - - Intro (05:49) - - The Four Steps to the Epiphany (09:28) - - Inbound-Led Outbound (10:16) - - Getting your Podcast and LinkedIn Content in Sync (14:22) - - How Adam Manages Being CEO of Two Startups (16:51) - - What Happens When You Build a Dedicated Audience (20:35) - - Handling the Pressure of Having a Big Audience (23:54) - - Achieving Content Market Fit with a Ghostwriter (29:15) - - Using LinkedIn Templates (30:29) - - Benefits and Drawbacks of Using a Ghostwriter (35:04) - - Why Engagement is the Most Important Part Of Your Content Strategy (37:25) - - Getting Creative to Grow (40:11) - - Behind the Scenes of How Adam Handles Posting on LinkedIn (42:39) - - The Relationship Between Business and Personal Growth Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more