#157 – Drawing connections between government intelligence and business intelligence w/ Dr Jas Ardis

What this episode covers

This week on The Sales Transformation Podcast Phil is joined by someone he first met when they were both at the graduation ceremony for their respective doctorates: Dr John “Jas” Ardis.  Jas is an expert in government and military intelligence, having worked for the MOD for 24 years and since moved into the private sector. Phil speaks to him about how his insights on how to influence people could help salespeople in their roles while still maintaining ethical integrity.    Highlights include:  [14:27] – Telling lies isn’t a sustainable strategy [20:12] – Buyers often make the mistake that being “dominant” will get them better outcomes [37:27] –  AI can help us to process vast amounts of information that human analysts don’t have time to process  Connect with Philip Squire on LinkedIn Connect with Jas Ardis on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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