#157: FOUNDER: The Reality of Building a Music Tech Business: Matt Urmy

Building music technology is often presented as a story of rapid growth. Matt’s journey with Artist Growth tells a very different story.In this episode of Sound Connections, Jakob sits down with Matt Urmy, Founder of Artist Growth. He reflects on more than a decade of building software for the business side of music. What began as a product for independent artists eventually led him toward a deeper industry problem: management companies, labels, and agencies were still relying on spreadsheets, email, and disconnected systems to manage their operations.They explore the difficult shift from B2C to B2B, the challenges of raising capital before finding product-market fit, and what it takes to keep a company going through years of slow enterprise adoption.Matt also shares his perspective on building software in the age of AI, where developing products is becoming easier, but understanding customers, building reliable data infrastructure, and creating lasting value remain difficult.A grounded conversation about capital, technology, resilience, and the realities of building a company in music tech.Produced by Amplitude Ventures AS.