157. Grassroots Carbon is the San Antonio Startup Reinventing the Ranch Economy

This week on bigcitysmalltown, we examine Grassroots Carbon—a San Antonio-based company working at the intersection of ranching, environmental stewardship, and carbon markets. Founded in 2021 by Lew Moorman and Ed Byrne, Grassroots Carbon partners with ranchers across Texas and beyond to implement regenerative grazing practices that enhance soil health and facilitate carbon capture.Bob Rivard sits down with Brad Tipper, CEO of Grassroots Carbon, to discuss the science behind soil carbon sequestration and how it’s increasingly recognized as a tool for corporate carbon offsetting. Together, they explore the business model that pays ranchers for measurable stewardship and examine the legislative, economic, and cultural challenges facing regenerative agriculture in Texas.They discuss:• How Grassroots Carbon incentivizes ranchers to adopt regenerative grazing practices• The voluntary and federally recognized standards shaping the U.S. carbon market• The economic realities confronting Texas ranchers and the new revenue stream created by carbon credits• The company’s commitment to preserving ranch heritage while driving environmental progress• Technical approaches for measuring soil carbon and why trust and education are central to building partnershipsTune in for a clear-eyed look at the evolving carbon capture industry, the role San Antonio plays in this national movement, and what it means for landowners, corporations, and the broader Texas ranching tradition.RECOMMENDED NEXT LISTEN:▶️ #141. Why San Antonio Isn’t Running Out of Water — A Conversation with SAWS CEO Robert Puente – Sustainability remains a central theme on bigcitysmalltown, and this episode dives into another pillar: water security. Host Cory Ames sits down with Robert Puente to uncover how strategic planning and conservation have made San Antonio a national leader in managing its water supply, while facing new challenges in rate hikes and infrastructure.-- -- CONNECT📸 Connect on Instagram🔗 Join us on LinkedIn🎥 Subscribe on YouTubeSPONSORS🙌 Support the show & see our sponsorsTHANK YOU⭐ Leave a review on Apple Podcasts⭐ Rate us on Spotify