#157 - How to Read Property Price Guides and Avoid Underquoting in Australia with Special Guest Henry Pedersen from Homer

Every weekend, thousands of Australians inspect homes they never had a realistic chance of buying.Some are guided too low.Some are guided accurately.Others are sold before auction, off-market or through campaign strategies most buyers never see coming.The problem isn't just price. It's information.In this episode, Tom sits down with Henry Pedersen, founder of Homer, to unpack one of the biggest frustrations facing Australian property buyers today—price transparency.They explore why guide prices are so often misunderstood, why some agents consistently outperform others, and how historical campaign data can help buyers make faster, better decisions while avoiding expensive mistakes.Whether you're buying your first investment, upgrading your family home or purchasing property professionally, this conversation will change the way you assess opportunities and approach negotiations.In this episode you'll discover:Why guide prices and sale prices are often very different.How to identify agents who consistently quote accurately.Why understanding an agent's selling behaviour can be more valuable than knowing the property's guide.How to recognise campaigns likely to sell before auction.The hidden opportunity in off-market and pre-market listings.The questions every buyer should ask before making an offer.Why better information can save months of searching and potentially hundreds of thousands of dollars in opportunity cost.If you want to buy property with more confidence—and stop wasting weekends chasing the wrong opportunities—this episode is essential listening.Check out Homer & secure your free trialTake Action Today:If you are serious about building wealth through property, but not yet fully clear on your next move, book a complimentary clarity call with our team via the link below.In one conversation, we can help you get clearer on your position, your options, and the path forward — because clarity creates confidence, and confidence helps people act.⁠⁠⁠⁠⁠Book a complimentary clarity call⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with host of The Australian Property Show - Tom Haigh⁠⁠⁠⁠⁠We'll help analyse your current position, identify your biggest untapped opportunities, and get you moving towards the life you want.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠General Advice Warning! The information (including taxation) contained in this podcast is general in nature and does not consider your individual financial circumstances or needs. You should not act on the information provided without first obtaining professional advice specific to your circumstances. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. The views expressed in this podcast are solely those of the individual; they are not reflective or indicative of My Money Sorted position and are not to be attributed to Online Financial Planning Australia Pty Ltd. The host is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. This podcast cannot be reproduced in any form without the express written consent of My Money Sorted.