157. Jason Moore, CEO of Spren

Today I'm joined by Jason Moore, CEO of Spren. Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly. In this episode we discuss the company's heart rate variability tech, how they turned a bootstrapped direct-to-consumer app into a B2B platform, and we talk about using data and wearables to help people form healthier habits. In this episode, you'll learn: Jason's strategy for giving customers the best end-user experience How being turned down by some investors helped Spren develop a better product How Spren is scaling their business and partnering with other health & fitness companies Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jason's Links Spren's website Elite HRV: the free Heart Rate Variability app Check out Fitbod Marius Pharmaceuticals' website