157 | PR isn't just for big brands - with Lucy Werner

PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.Timestamps[00:00] Why PR isn’t about big brands[04:12] What hyping yourself actually means[10:35] Building your PR foundations[18:40] Pitching with clarity and confidence[26:15] Relationships over quick wins[34:50] PR, income streams and long-term growth[42:10] Staying human in an AI-heavy worldThis episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.Choose one place this month where you’ll share your story clearly and let the right opportunities find you.Useful LinksJo’s Guest Speaker: Lucy Werner, founder of HypeYourselfLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.