157: The mindset, offers & business approach of a CEO

My guest this week is Dena Patton, the owner and founder of Dena Patton Coaching and Training. Dena has been an elite business and mindset coach for the last 20 years, working with thousands of world-changing, purpose-driven entrepreneurs to help them become a Great CEO as they build their business, revenue, impact and leadership. She helps business owners to transform 3 key areas of business from good to great: CEO leadership & mindset, Branding/Marketing/Sales Elevation, and Internal systems.In this episode, we discuss - The difference in mindset from an entrepreneur to a CEO- The 3 different types of clients & why you may be overworked & underpaid- Your daily, weekly & monthly self care actions- The importance of looking at your brand before you look at your marketing too help you attract the next level client Check out Dena's website here.