#157 - The Most Compellingly Transparent Marketing Strategy - Please Try It

In this episode, Gill shares a powerful and refreshingly transparent lead generation and enrolment strategy that’s working beautifully in her own coaching business—the Virtual Open House. Inspired by her collaborative partner, Marion Tilly at the Institute of Coaching Studies, Gill breaks down how and why this approach creates deeper trust, positions you as a credible coach, and helps potential clients make confident buying decisions.If you're a coach looking to attract ready-to-invest clients, this is a must-listen.🧭 What You’ll Learn:What a Virtual Open House is and how it worksWhy this strategy builds trust faster than traditional webinarsHow to decide whether to host it on Zoom or as a webinarTips for presenting your offer transparently (without pitching!)How to adapt the strategy for 1:1 coaches, memberships, and programsWhy follow-up after the Open House is critical—and how to do it well🔗 Links & Resources:🎟️ Join the Next Virtual Open House📩 Got questions or want help implementing this strategy? Email Gill at: [email protected] you joined the waitlist for The Collective yet? My new membership... the ultimate membership for coaches who want the strategy and support to grow a highly profitable and sustainable coaching business.Find out more: https://www.gillmoakes.com/the-collective-1 📣 Connect with Gill:Website: gillmoakes.comInstagram: @gillmoakesLinkedIn: Gill Moakes on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com