157. The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks | with David DeWolf, Jessica Hall, & Shawn DuBravac

On this special edition of the Innovation Engine Podcast, David DeWolf, Founder and CEO of 3Pillar Global, and Jessica Hall, 3Pillar's Vice President of Product Strategy and Design, discuss their new book, The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks. During our discussion, we'll unpack the key characteristics of successful digital products and the three core principles that drive their creation: minimizing time to value, solving for need, and excelling at change. We'll also talk about the challenge of an antiquated IT mindset and how leaders can embrace company-wide thinking that leads to great products and thriving businesses. We are also joined by Shawn DuBravac, Founder and President at Avrio Institute and author of the New York Times bestseller Digital Destiny, who will moderate the discussion. Resources:Learn more about The Product Mindset at productmindset.comConnect with Shawn at shawndubravac.com Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate by Shawn DuBravacLearn more and get the full show notes at: 3PillarGlobal.com