157: What's After Black Tot + the Real Life of a Rum Brand Ambassador with Mitch Wilson

Note: As a reminder, Rumcast Reserve bottles are officially available in stores and shipping from our online retailer! You can grab your bottles here.You can watch the video version of this episode on YouTube.In this episode, we caught up with Mitch Wilson just a week before the end of his 7-year run as the brand ambassador for Black Tot Rum to discuss his exciting next gig, reflect on his Black Tot tenure, and go deep on what it's actually like to live on the road as a brand ambassador.We discuss:The new role he'll be taking on in the rum worldPerception vs. reality of being a brand ambassadorWhat it's like spending 250+ days on the road in a yearThe challenges small spirits brands face in the marketHow big brands buy their way onto cocktail menusThe daiquiri strategy for becoming a brand ambassadorHis first (and worst) masterclass performanceHow to ask for better rum at bars without sounding like an assholeThe prospect of single-flagon Black Tot releasesAnd more!As we mentioned at the beginning, come join us for the live Rumcast show on September 19 at Boston Rum Week!