EPISODE · May 2, 2026 · 27 MIN
1571: Whiskey Tasting for Beginners with Patrick Sanaghan
from Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World · host Aloysius Alaiza
From dusty gift bottles on a home bar to a three-year journey tasting 365 whiskeys, co‑author Patrick Sanaghan turned casual curiosity into a structured, joyful experiment in flavor, learning, and humility. In this episode, we talk about his new book “A Year of Drinking Whiskey: Two Old Geezers and a Great Bartender Sailing Down Whiskey […] The post 1571: Whiskey Tasting for Beginners with Patrick Sanaghan first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.
What this episode covers
From dusty gift bottles on a home bar to a three-year journey tasting 365 whiskeys, co‑author Patrick Sanaghan turned casual curiosity into a structured, joyful experiment in flavor, learning, and humility. In this episode, we talk about his new book “A Year of Drinking Whiskey: Two Old Geezers and a Great Bartender Sailing Down Whiskey River,” co‑written with Tom Nicoletto and bartender Julius Facenda, and how three non‑experts approached whiskey like a long-term learning project instead of a snobby insiders’ club. Patrick explains why this book is intentionally written from a beginner’s perspective, what he learned about the real relationship between price and quality, and why “trust your taste buds” became the core lesson of the whole adventure. We dive into how they structured their tasting process (including grading and always tasting neat), why environment matters so much (smells, glasses, ice, and timing), and how simple habits like slowing down, letting a pour breathe, and sipping instead of gulping can completely change how you experience whiskey. https://youtu.be/wN6wl6nqIwU We also explore the human side of the project: how long-term experiments build curiosity and discipline, why different people can experience the same whiskey in totally different ways, and what it means to enjoy life’s “electives” without getting lost in pretension or overindulgence. Whether you’re whiskey-curious, a casual drinker, or someone staring at a shelf of bottles wondering where to start, this conversation gives you a friendly, practical starting point and permission to ignore the hype and follow your own palate. Quotes: “Trust your taste buds. You don’t have to spend a fortune to enjoy great whiskey.” “Don’t be intimidated by the labels or the price tags—the best whiskey is the one you actually like.” “It’s meant to be sipped and enjoyed, not gulped. Slow down and let the experience unfold.” Contact Details: Connect with Pat Sanaghan on LinkedInPat Sanaghan on AmazonPat Sanaghan Official Website
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1571: Whiskey Tasting for Beginners with Patrick Sanaghan
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