158. 4 Steps to Find the Magic Words to Describe Your Work

My guest today is Corinne Gavlinksi and while this is the part of the intro where I would normally tell you who Corinne serves and how… I’m not going to because that’s the very thing she and I coached around during the episode. What I can tell you is that Corinne has years of experience as a corporate coach and she just needed some outside eyes on what, inside The Hive, we call your Dream Client Power Statement (DCPS), which is a succinct and super clear way to describe your dream clients and how you help them.  And while Corinne had done her homework and landed on a DCPS that ticked all the boxes, it didn’t light her up and make her feel excited. The good news is that we totally got there toward the end of the episode and her Dream Client Power Statement is really, really, good.   We ran Corinne’s new and improved DCPS through what I call the Lyft Ride Litmus Test.  Imagine that your signature system or DCPS is written out on a sheet of paper that you left on the seat of your Uber or Lyft.  If the next person to hop in the car can read the page and totally understand what the heck you're talking about, you pass the litmus test.  So, listen to the episode and follow along to craft your own Dream Client Power Statement.  From there, be sure to run it through the Lyft Ride Litmus test.  I hope you enjoy! TIMESTAMPS 04:13 Dallas and Corinne agree on their goals for the conversation: nail her Dream Client Power Statement and name her signature system. 05:07 Corinne describes the current process she uses with her clients. 07:18 Corinne describes her Dream Clients in detail. 11:18 Dallas begins to take Corinne through a DCPS discovery process.  Step One: Discuss the needs of your clients with someone else who will note themes or words that come up more than once. 15:08 Dallas and Corinne hop into a discussion about Corinne’s signature system and focus on clarity instead of cleverness.  16:00 Now, back to Corinne’s DCPS. Step Two: Organize the steps so they can pass the Lyft Ride Litmus Test 16:30 Step Three: List steps of process with simple and obvious words 17:00 The two discuss possible names for Corinne’s signature system 18:50 Dallas explains The Awareness Ladder using Corinne’s audience as an example. 22:55 Dallas summarizes the steps to naming a signature system: 1:Think through what are the unconscious tools that you as a coach use OR the natural progression of steps clients go through. 2: Organize those steps in a way that can pass the Lyft Ride Litmus Test. 3: Give yourself permission to be simple and obvious. 4: Let it percolate. Always ask yourself: Are these my words or are these my client’s words? 25:21 Dallas and Corinne explore her Dream Client Power Statement for the last time. 31:55 The two discuss the importance of having 3-4 case studies ready to help explain her work when folks ask “how do you do that?”. 33:45 Dallas and Corinne wrap up by addressing a few lingering questions. CONNECT WITH CORINNE: LINKEDIN: https://linkedin.com/in/corinnegavlinski/  LINKEDIN: https://linkedin.com/company/thegavgroup/  CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz