158: Building an Effective Communication Strategy with Internal Communications Expert Joanna Parsons

What this episode covers

How can organizations effectively communicate their strategies to ensure that employees not only receive the information but also understand it, take action, and feel inspired to contribute towards achieving the organisation's goals? In this enlightening podcast episode, Joanna Parsons is a multi-award-winning internal communications leader, discusses the importance of effective communication strategies in the workplace. Academically trained as a sociologist, Joanna brings her expertise in human behaviour and research into the world of internal communications and she delves into the significance of understanding a company's business goals and objectives when developing a communication strategy and emphasizes the need to align communication efforts with broader business objectives, such as increasing market share, driving sales, and enhancing customer satisfaction. The main points throughout this podcast include: - Build a communication strategy aligned with business objectives. - Effective communication goes beyond distribution; it requires understanding and action. - Transform strategy into a compelling story for engagement and motivation. - Autonomy, mastery, and purpose contribute to happiness at work. "At the base level, everyone wants autonomy, mastery, and purpose in their work. When individuals have the opportunity to make their own decisions, develop their skills, and contribute towards something meaningful, it greatly enhances their job satisfaction." Listen back: https://happieratwork.ie/happier-at-work-74-the-values-of-business-with-irial-ofarrell/ https://happieratwork.ie/79-unlocking-true-happiness-at-work-with-aoife-obrien/ Do you have any feedback or thoughts on this discussion? If so, please connect with Aoife via the links below and let her know. Aoife would love to hear from you! Connect with Joanna: https://www.linkedin.com/in/joannaparsons/ Connect with Happier at Work host Aoife O’Brien: https://happieratwork.ie https://www.impostersyndrome.ie/ LinkedIn - https://www.linkedin.com/in/aoifemobrien Twitter - https://twitter.com/HappierAtWorkHQ Inst - https://www.instagram.com/happieratwork.ie/ Facebook - https://www.facebook.com/happieratwork.ie YouTube - https://www.youtube.com/channel/UCm0FKS19I5qSlFFmkx1YGqA