158. Own Your Data: The Hidden CPG Advantage With Meaghan Connell & AJ Yager , Praxis Metrics

158. You're spending thousands on promotions and marketing… but you still don't truly know your customer — and that's costing you sales, leverage, and runway. In this episode, we unpack how emerging CPG brands can stop guessing and start owning the relationship with their shopper. Big brands rely on expensive syndicated data and outdated focus groups. But today, you can leverage e-commerce insights, email lists, dashboards, and simple data strategies to understand not just what sold — but why it sold. You'll learn how to eliminate wasted trade spend, identify the KPIs that actually move the needle, build retailer leverage with better storytelling, and create predictable growth by tracking the right metrics. If you want stronger retailer conversations, smarter marketing, and a sustainable competitive advantage, this episode is your roadmap. Then listen to more episodes to deepen your trade marketing, category management, and data strategy playbook. Get instant access on the show webpage: RetailSolved.com/session158