#158 - Sean Johnson | Proven Marketing Strategies for Professional Services

Madison was started by Sean Johnson. For 12 years he was a founding partner at Manifold, an early stage venture fund and innovation consulting firm. For 9 years he taught digital marketing at Northwestern's Kellogg School of Management. Sean learned the hard way how difficult it can be to market a professional services firm. Much of the playbook he learned working with startups simply didn't apply. He eventually learned how to turn himself and his team into Trusted Advisors who could build relationships and develop trust at scale. He codified those lessons into the Madison Playbook, and teaches other professional services firms how to do the same. Madison | We Market Professional Services Firms (hiremadison.com)