158: So You Want to Be a Speaker? with Li Hayes

Today’s show is a fascinating glimpse behind the scenes of speaking and how to get booked for speaking engagements.  We hope you enjoy listening to this fun and insightful conversation with Li Hayes. Also, don’t miss her explanation of the differences between talking, teaching, and speaking! Li Hayes puts professional speakers on more stages! She is founder of Go Leeward Speaker Management, working with inspirational and impactful speakers like Mike Michalowicz, Emmanuel Kelly and Jeff Hoffman.   Through her Path to the Mainstage speaker program, she also helps emerging speakers by sharing the behind-the-curtains secrets of professional speakers and event planners that are essential to speaker success. Most speakers don't fail because of their content or on stage talent, they fail to be successful because they don't understand the business of speaking. With a long history in business working with Corporations, Associations, NPFs and more, Li Hayes gives emerging speakers, who want to accelerate their businesses, the skills and tactical path to getting themselves on the mainstage. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Li explains the impact that being surrounded by thought leaders has had on her. The number one thing that event planners are looking for. Li shares tips on how to “build your celebrity”. Understanding the needs of an event planner is very different than understanding the needs of your top clients. How these tenets relate to Pumpkin Planning. Li addresses the foundational steps to building a successful speaking career. The biggest mistake that speakers can make. It’s important to stay humble! More tips from Li on how to bring value as a speaker and advice on managing expectations. Li explains the difference between a talker, a teacher, and a speaker. Li provides an overview of what a keynote presentation should entail. Understanding the BUSINESS of speaking: that’s what Li’s Path to the Mainstage is all about, since only 20% of your speaking success is related to your stage performance.   Connect with Li! LinkedIn Facebook Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Entrepreneurs Take Your Life Back! Community