1589: Creative Problem Solving in the Age of AI with Nir Bashan

Nir Bashan explains how creativity turns AI, data, and uncertainty into practical business results. He argues that AI is now a great equalizer, so the real advantage comes from challenging its output instead of accepting generic polished work. His framework balances analytics with creativity, using intangibles like customer feeling, storytelling, and product connection alongside profit, throughput, and failure metrics. One core habit is to pick one idea, test it, iterate it, and keep going instead of waiting for perfect credentials or conditions. Another is the 15 minute boredom meeting, where even 90 seconds without devices can unlock deeper thinking. He also recommends more positive language and fewer distractions to improve problem solving. The useful takeaway is simple: creativity is a trainable business skill, not a personality trait.