159: Can you build a profitable business offering free healthcare?

Can you use Free Healthcare to build a profitable business? What if you gave away your clinical services… for free? Not as charity. Not as a one-time promo. But as an actual business model. I recently revisited Chris Anderson’s book Free: The Future of a Radical Price. I read it in 2013 and recently picked it back up — and it got me thinking: How could we apply this to healthcare? The cost of delivering digital care (videos, plans, consults) is rapidly approaching (nearly) zero. That opens the door to radically different care delivery models — ones that lower access barriers and still generate real revenue. So, in this episode, I dive into ways that clinicians could build a profitable business offering free healthcare services. In a world where trust, access, and attention are more valuable than ever. Offering “free” services could be a strategic move — not a loss. For clinicians willing to rethink their model, there’s real opportunity here. Curious — if you had to give away your clinical services for free,what would you monetize instead? Shoot me an email if you've got some ideas!What we cover in this Episode:-How a Freemium model could work in delivering healthcare services -The idea of a Cross-Subsidy model for private practice healthcare services-Membership models, like Direct Primary Care -Sponsorships or Ad-based Healthcare services-Data Exchange & Research Recruitment Models Full episode note: https://rehabupracticesolutions.com/better-outcomes-159Podcast: https://www.betteroutcomes.showGet the Book: https://amzn.to/3M2UZ6xBook a call with me: https://calendly.com/rehabu/discoveryConnect with Me: https://www.rafisalazar.com If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!