#159: FOUNDER: Building the Infrastructure for Scalable Music Licensing: Chantal Epp

Music is everywhere, but the systems for licensing it at scale are still remarkably fragmented.In this episode of Sound Connections, Jakob Wredstrøm sits down with Chantal Epp, founder of ClicknClear, to explore the hidden challenges and opportunities within music licensing. Chantal shares how her background in music and cheerleading led her to identify a licensing gap in choreographed sports, and how that insight evolved into a technology platform connecting music rights holders with businesses that want to use music legally.They discuss why licensing thousands of songs for a single sporting event cannot be handled one deal at a time, the complexity of securing rights for video-on-demand content, and why the music industry has struggled to monetize many of the markets already using its music.Chantal also opens up about the realities of building a music tech company over seven years, securing deals with every major record label and music publisher, raising capital as a sole founder, and staying lean while waiting for the market and licensing ecosystem to catch up.A conversation about music rights, technology, entrepreneurship, and the infrastructure needed to unlock new revenue across the music industry.If you want to learn more about ClicknClear:Website: https://www.clicknclear.com/Facebook: https://www.facebook.com/clicknclearmusic/LinkedIn: https://linkedin.com/company/clicknclearmusicInstagram: https://www.instagram.com/clicknclear_Produced by Amplitude Ventures AS.