159. How Do You Talk About Your Work? The 60-Second Impact Script

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Are you describing your projects as “execution” instead of strategic leadership—and wondering why it’s not leading to promotion?
In this episode of Communicate to Lead, Kele Belton breaks down the 60-Second Impact Script, a three-part framework that reframes your results as leadership in any meeting or 1:1.

If you’re delivering strong work but still hearing “not quite ready,” this 5-minute Monday Momentum episode shows you why task‑focused language keeps you overlooked and how to sound like the senior leader you are. Kele shares the exact template, AI prompt for customization, and an action step to use it this week.

What you’ll learn:

• Why “execution talk” costs women leaders promotion opportunities
• The 60-Second Impact Script: Result + Strategic Why + Future Direction
• How specificity and numbers turn updates into leadership statements
• How to connect your work to business impact and systems thinking
• How naming your next strategic move signals senior‑level readiness
• The script template and AI prompt to build yours in 2 minutes

Your action step:
Pick one current project. Write your 60-second script using the template below. Practice it out loud, then use it in your next meeting or 1:1.

Script Template:
“Recently I [specific result]. That means [business impact]. Next, I’m [strategic direction]. Thoughts on how we connect that to [company goal]?”

AI Prompt (Copy‑Paste Ready):

I’m a [role] in [industry]. Help me craft a 60-second executive impact narrative that positions me as a strategic force multiplier.

Ask me 3 questions:

1. A quantified result I delivered
2. The business or financial impact of that result
3. The next strategic initiative I own

Then write a tight 60-second script using:

Recently, I [quantified result].

This drove [clear business impact/dollars].

Now I’m focused on [strategic initiative] to achieve [forward-looking business outcome].

Constraints:

• No buzzwords or filler
• Must sound natural when spoken
• Emphasize decision-making and business impact over execution

Example (output style)

“Recently, I led the rollout of 800+ automation blueprints, reducing deployment time by 40%.

That translated to roughly $10M in operational efficiency gains.

Now I’m focused on scaling a GenAI-driven classification system to further accelerate delivery and unlock additional cost savings across the platform.”

Mentioned in this episode:

• Episode 156: The Visibility Gap: Why Women Leaders Get Overlooked
• Ignite Your Leadership Power Accelerator: Move from doing to leading. Join the Fall waitlist. JOIN THE WAITLIST HERE

About your host:
Kele Belton is a communication and leadership trainer, coach, and speaker who specializes in helping women leaders develop confidence and impact through strategic communication and practical leadership frameworks.

Connect with Kele for more leadership insights:
LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/
Instagram: https://www.instagram.com/thetailoredapproach/
Website: https://thetailoredapproach.com