#159: I Luv Lola

Today on A Waste of Time with ItsTheReal, we welcome music industry veteran I Luv Lola to the Upper West Side! Lola shares her journey from a tiny village in Albania to coming to North American and settling in a suburb outside Toronto, where she took to high school in goth clothing, went to Blink-182 and Papa Roach concerts, and made her way through University as a sociology major by working five jobs at once. Lola talks about getting inspiration from a XXL Magazine piece on The Game, diving into hip-hop journalism, interviewing Tony Yayo and T.I., throwing parties in Canada, catching a Greyhound bus to network in New York City, seeing Big Sean's first show at SOB's, jumping on planes to Atlanta to be at every event, riding around in a car with 8Ball, and making sure that everyone knew the name Lola. We discuss working with French Montana, Belly, Rick Ross and Lemon, meeting Julius Caesar, Kim Kardashian and Rihanna, starting your own brand and creating equally beneficial partnerships. All that, plus 4-wheeling in Dubai, English being Lola's third language, why exactly it's ILuvLola.net, and much more! PS: Be sure to check out JeezyShop.com for all things Jeezy: his tour, his merch and his new album, Pressure, available now!