159. John Klein, Co-Founder and CEO of Pause Studio

Today, I'm joined by John Klein, Co-founder and CEO of Pause Studio, a chain of wellness studios dedicated to mental and physical recovery. Founded in Southern California in 2016, Pause Studio offers modern and holistic solutions designed to help clients sleep, train, perform, and live better. Through modalities like vitamin therapy, contrast therapy, flotation, cryotherapy, and light therapy, its franchised clinics are a destination for all things holistic healing and mind-body recovery. In this episode, we discuss Pause Studio's roots in holistic healing, maintaining the brand while franchising nationwide, and the future of wellness and recovery. In this episode, you'll learn: What John learned from his days at Equinox and how he's applying it to Pause How the Pause team is building and growing a wellness franchise What's trending in holistic healing and mind-body recovery Subscribe to the podcast → insider.fitt.co/podcast Follow us on Twitter → twitter.com/fittinsider Chapters: 00:00 Introduction 01:19 John's background and experience 03:51 Starting Pause Studio 06:13 Studio growth and franchising 08:42 Maintaining the brand while franchising 13:35 Holistic healing and mind-body recovery methods 14:24 Incorporating product sales into the business model 15:02 Creating a lifestyle brand 17:20 Competition and potential partnerships 20:12 Research behind the methods 22:29 Adding services to the model  25:16 Educating consumers and driving demand 27:53 Near term outlook 29:43 Conclusion