159. Launch Your Course in 3 Phases

Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, for you, and for the people you love in your life. One thing I say often is that you cannot build a business with free stuff you find on the internet. That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.  Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply. Now… let me introduce you to today’s guest. Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel. Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people. So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is. This conversation is jam-packed with action steps you can apply to your own business. If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.  TIMESTAMPS 04:00 Janet explains her business and her goal with this coaching session 07:20 Dallas defines what it truly means to scale your business 08:15 Dallas and Janet determine that Janet’s business can actually support a course launch 11:00 Dallas summarizes the process thus far. 13:55 Dallas summarizes Janet’s vision 14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion 15:00 Dallas explains the 3x course strategy for course creation/delivery 16:35 Phase 1: Deliver the course LIVE (Low tech, high touch) 19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As 25:40 Phase 3: Launch course if completely self-guided 30:35 Dallas and Janet identify the ideal client for this course 35:05 Dallas and Janet discuss rolling enrollment for the course 38:35 Dallas summarizes steps to follow before you scale your business: 42:20 Dallas describes steps to build your launch plan: 1. Design/outline the actual course/program while you build your list 2. Pick a launch date 3. Back into your promotions calendar for 90 day launch preparation 46:00 Dallas describes the 90 day launch preparation steps at a high level 49:45 Janet and Dallas discuss the webinar content CONNECT WITH JANET: INSTAGRAM: https://instagram.com/janetsfox/ TWITTER: https://twitter.com/janetsfox FACEBOOK: https://facebook.com/AuthorJanetFox/ CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/