159 | Matthew Campbell | Rebuilding Public Trust In Media In The Age Of Misinformation and Disinformation

Six out of ten people believe journalists intentionally mislead the public with false or exaggerated statements. That is according to the 2021 Edelman Trust Barometer, stating how the global pandemic and economic crisis have shaken public trust in the media. As a result, journalists and the entire media industry face an uphill struggle while trying to bring readers the latest facts and information. Matthew Campbell, an award-winning reporter and editor for Bloomberg Businessweek magazine, and co-author of Dead in the Water, joins us on the Greatness Machine to share his personal experiences as a journalist who has reported from more than 25 countries. In this episode, Darius and Matthew talk about writing and journalism and the challenges that go with them. They also discuss the influence of the media and how the public perceives the industry amidst the spread of misinformation and disinformation. Topics include: How Matthew got into writing and journalism Matthew shares one piece of advice for aspiring writers Matthew looks back at one of the most pivotal moments in his life The story behind his book Dead in the Water Matthew reveals the most challenging part of writing a book What people think about journalism these days The most common misconceptions about journalists How the news media can regain the trust of the public Matthew spills plan of bringing Dead in the Water to the screen And other topics… Connect with Matthew: LinkedIn: https://www.linkedin.com/in/matthew-campbell-37907b18/ Twitter: https://twitter.com/MattCampbell?s=20&t=xHfYO9a6yh19PzcOkncKPA Book: https://www.amazon.com/Dead-Water-Hijacking-Maritime-Conspiracy/dp/0593329236 Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708