Skip to content
159: tacking sport in school marketing episode artwork

Jun 26, 2019 24 min

159: tacking sport in school marketing

from SMC: School Marketing and Communications Hosted by imageseven

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg's award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school's sport offerings. The Question of the Week focuses on why school marketers play it 'safe'. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome. Episode links: Taxi Studio: Crafting an iconic identity https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/crafting-an-iconic-identity Adidas reduces focus on short-term metrics as it looks to protect brand health https://www.marketingweek.com/2019/05/23/adidas-reduces-focus-short-term-marketing/

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

159: tacking sport in school marketing

0:00 24:51

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently asked questions

How long is this episode of SMC: School Marketing and Communications?

This episode is 24 minutes long.

When was this SMC: School Marketing and Communications episode published?

This episode was published on June 26, 2019.

Can I download this SMC: School Marketing and Communications episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.