159 Unrivaled Basketball’s Taylor Lake on Partnerships, Fan Engagement & Growth

Unrivaled is one of the most interesting new leagues in sports.Co-founded by WNBA stars Napheesa Collier and Breanna Stewart, the 3-on-3 women’s basketball league was built around a player-first model, giving athletes another way to compete domestically while also sharing in the growth of the league.On this episode of the Sports Business Leaders Podcast, we’re joined by Taylor Lake, VP of Partnerships at Unrivaled, to talk about how the league is building its commercial strategy, creating partnerships around its players and fans, and approaching growth as it heads into its third season.We also discuss what brands should understand when trying to work with emerging sports properties and why the best partnerships start with understanding what the league actually needs.