EPISODE · Feb 27, 2025 · 19 MIN
1597【其實你應該】行銷失敗！排隊拿免費贈品很划算？「時間成本」加上去可能就沒賺！（中山商圈已宛如小明洞？）
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【其實你應該】行銷失敗！排隊拿免費贈品很划算？「時間成本」加上去可能就沒賺！ 某韓國潮牌近期進駐中山商圈，前四日主打拍照打卡發限動或貼文，前一百名則可免費獲得一個品牌托特包。 限動寫著13:00發放號碼牌，發完為止，但排隊過程刻意不發放號碼牌，讓久候的消費者排隊苦等兩小時後，準備入場，最終才告知今天已發放完畢，刻意製造排隊人潮而沒有配套措施的行銷手法，引發眾怒！ #其實你應該 #行銷 #韓國潮牌 #韓國時尚 #中山商圈 #行銷手法 #服飾店 #時間成本 #免費贈品 #排隊人潮 #引發眾怒 #排隊 #韓國時尚品牌 #拍照打卡上傳 #Podcast #中山商圈宛如小明洞 --- Podcast 收聽平台：https://linktr.ee/Ushould2020 合作聯繫信箱：[email protected]
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1597【其實你應該】行銷失敗！排隊拿免費贈品很划算？「時間成本」加上去可能就沒賺！（中山商圈已宛如小明洞？）
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